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ABB · Lead Designer

CommonUX Design System

Impact:120 designers · 20+ business units · $32B company
Design SystemEnterprise
CommonUX Design System

Led design system work for ABB CommonUX, unifying the design language across 120 designers and 20+ business units at a $32B global industrial company.

Design Impact

Rebrand + variable architecture

Contribution

Data-viz colour system

Contribution

120

Designers served

20+

Business units

2-person core team

Team structure

The Problem

CommonUX carried decisions in static styles rather than a scalable variable structure. Theming was fragile, component behaviour drifted between teams, and there was no shared colour logic for charts and dashboards — teams were making local decisions in trust-sensitive parts of the UI.

The Solution

Migrated the system from static styles into a variable-driven architecture so colour, spacing, typography, and theming decisions could be expressed once and reused coherently. Redesigned the system to ABB's new visual identity and created a data visualisation colour system for engineering teams.

See the full case study

The detailed screens, design process, visual decisions, and video walkthroughs for this project are available with a password.

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